press room

ADP Lightspeed Announces Alliance with 50 Below to Develop Integrated Web Sites for Powersports Dealers

SALT LAKE CITY, UT January 30, 2009 – ADP Lightspeed, a premier provider of Dealer Management Systems (DMS) for Powersports dealerships, today announced its alliance with 50 Below, the leading and award-winning designer of state-of-the-art dealer Web sites and ecommerce solutions.

ADP and 50 Below are creating the most robust integration available in the Powersports industry between a dealer's Web site and their DMS. This will allow dealers to maximize the power of the Internet and reduce redundant steps in updating information between their DMS and Web site.

Currently there are plans for two phase integration.

• Phase 1 will be launched at the annual Powersports dealer show in Indianapolis, February 13-16.
• Phase 2 is scheduled to be launched in the 2nd quarter 2009.

Web sites have become business requirements for powersports dealers with the majority of customers visiting a dealer's Web site before visiting the physical store. More consumers are looking to the Web to research products, check locations, contact dealers and make purchases. Consumers rely on dealer Web sites to have up-to-date and reliable information. By building integration between the data in the DMS and the Web site, ADP Light speed and 50 Below's online offerings will automatically deliver fresh content for consumers.

"In a tough selling environment Powersports dealerships are looking for new revenue opportunities," said Laurn Rice, General Manager of ADP Lightspeed. "The integration that this alliance will provide will open the Web's vast marketplace for all dealers to capture more business from the web."

"Dealers can't let information on their Web sites get stale," commented Doran Nurmi, Product Manager for 50 Below. "Yet most dealers lack the resources to dedicate someone to update inventory information from their DMS to their Web site. This alliance allows us to do the integrations automatically for the dealers, saving them time and giving them the ability to capitalize on Internet opportunities."

This exclusive relationship will give dealers the ability to integrate inventory, pricing, order processing and order tracking. ADP Lightspeed's dealer management system will push inventory information from the dealer's database directly to the Web site, allowing customers searching the web to see all available products and, if the dealer wants, in stock levels. 50 Below Web sites will display information in the dealer's customized Web layout. As Web orders are placed they will be sent to ADP Lightspeed DMS where the ordering process can be completed. All accounting and inventory management will then be completed in the management system.

ADP Lightspeed
ADP Lightspeed, based in Salt Lake City Utah, is a part of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, and recreational vehicle dealers throughout the United States, Canada and Europe. ADP, with approximately $8 billion in revenues and 550,000 clients, is one of the largest providers of a broad range of premier mission-critical, cost effective transaction processing and information-based business solutions in selected markets on a global basis. For more information www.adplightspeed.com

About 50 Below™
Founded in 1997, 50 Below™ is located in Duluth, Minn., 50 Below is the leading provider of professional Web site design, Online Stores, and marketing solutions for Powersports dealers. 50 Below is the exclusive provider of award-winning EZ-Shop with Fitment and award-winning Professional Web site Merchandising. For more info: www.50Below.info or call 866-479-2693.

ADDITIONAL INFORMATION

For questions or interviews, please contact:

John Schuldt
Industry Marketing
Phone: 866.468.9337
Email John Schuldt