press room

A Leading Online Industry Expert Lends Voice and Pen to 50 Below

August 31, 2009 – Todd Shafer is a recognized name in powersports dealership operations, online marketing, and business development. His ideas and opinions are highly respected in the powersports industry, as are his endorsements. Shafer has agreed to join 50 Below, the leader in powersports dealer Web sites and online stores, as a sales and marketing consultant.

Shafer is sought after nationally as speaker on all things Internet related to dealerships. He writes a popular column on E-commerce and online marketing for a national industry magazine. His regular job is working as the online sales and operations manager for A & S Powersports, a premier motorcycle dealership specializing in BMW and Ducati sales in Roseville, Calif. It was during Shafer's search for a Web site provider for the dealership that he became so impressed with 50 Below that he not only became a customer, but he wanted to offer his professional services.

Shafer posts on his blog, www.radicalpowersports.com, the following, "If 50 Below would have had an offering like they have now when I began the work on the sites I manage, I would have used it. Or to put it another way, if I was going to go to work for a new dealership today with the goal of creating another world-class internet presence I would use 50 Below as the platform upon which I would begin my work. No brainer."

His blog continues, "I get from 50 Below a real sense of forward momentum, valuable progress, [and] continuous improvement. (They're) Moving forward at an amazing speed. In the time I've spent working with 50 Below I've seen a team of dedicated individuals that are hell-bent on creating the ultimate platform for the motorcycle and powersports industries."

Shafer's role with 50 Below will include consultations with the sales department, participation with 50 Below at selected OEM and aftermarket industry national sales events, dealer meetings, and related trade shows, plus submissions to the 50 Below 'IcyMail' e-newsletter to its dealers.

Experience the difference of 50 Below. Contact a representative at 866-479-2693 and visit www.50Below.info to learn more on how to make dealer Web sites and online stores more profitable.

About Todd Shafer
Todd Shafer is a nationally recognized speaker, columnist, and authority on online products and solutions. His column can be read monthly in Dealernews magazine. To read his blog entries go to: www.radicalpowersports.com.

About 50 Below™
Founded in 1997, 50 Below™ is located in Duluth, Minn., 50 Below is the leading provider of Web site design, online stores, and marketing solutions for powersports dealers in addition to award-winning products such as EZ-Shop with Fitment and Professional Web site Merchandising. For more info: www.50Below.info or call 866-479-2693.

ADDITIONAL INFORMATION

For questions or interviews, please contact:

John Schuldt
Industry Marketing
Phone: 866.468.9337
Email John Schuldt