products & services

WEBSITE ENHANCEMENT SERVICE (WES)

Over the years, we’ve asked thousands of advisors the most successful ways that they acquire new clients. According to advisors, the richest stream of referrals leading to new business is word-of-mouth referrals from their existing clients to their family, friends, and co-workers.

Website Enhancement Service (WES) is a word-of-mouth referral tool. It’s a tool to help advisors get their name into fertile, qualified social groups that have been beyond their current reach.

Technically, WES is a 50 Below service that increases the likelihood that an advisor’s website will appear as a sponsored link on the first page of Google, MSN, and Yahoo! search engines when someone searches for the advisor’s first and last name.

In daily practice, WES transforms an advisor’s name into a link to their website, allowing prospects access to valuable information and advice that will be persuasive in their choice of advisors.

It would be terrific if current clients walked around passing out advisor business cards, but it’s doubtful this will happen consistently. Plus, business cards still require prospects to pick-up the phone to call, or get into their car to visit. However, when clients are asked who their advisor is, they are eager to give out their advisor’s name. Current clients can simply tell their friends, family and co-workers to type their advisor’s name into Google, MSN, or Yahoo! to find a link to all the information they need in their search for a successful advisor.

And, these referrals should be considered qualified. Prospects that search for an advisor's name have demonstrated they want information about an advisor. Also, “birds of a feather tend to flock together”; friends and co-workers of current clients most likely fit the same socio-economic profile as your current clients.

From now on your name will be your most important prospecting tool.

RELATED INFORMATION

WES is as easy as 1-2-3.

See how WES works for the following Smith Barney Advisors.

1. Advisors give out their name
2. Prospects search for advisor's name
3. Prospects find advisor's website!

Go to Google, MSN, or Yahoo! and enter one of the following advisor names:
Judy Holt »
Chuck Lee »